In this world of the Internet, if we talk about social media, then after Facebook, WhatsApp, Instagram, and TikTok, the one that people like the most is Snapchat. We can also earn money from Snapchat by using its spotlight feature.
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| Snapchat logo, iPhone mockup PNG, and "techtrendypk.com" are written on a yellow background. |
So if you also want to earn money from Snapchat, you have come to the right article. Today, in this article, we will discuss how you can earn money from Snapchat by using Snapchat's Spotlight feature. You can earn money from Snapchat with a little hard work and determination.
Secondly, we will also cover the Snapchat Spotlight Monetization Requirements, what you need to keep in mind, and what things you need to take care of so that you can meet the Snapchat Spotlight Monetization Requirements and earn money from Snapchat.
“Success in the digital world comes to those who are consistent, not just those who are talented.”
1. What is Snapchat?
Snapchat is a social media app and messaging service through which people can send photos, videos, and messages to each other, which disappear after the recipient views them?
Snapchat's most popular feature is the "Snap Streak" where friends send snaps to each other every day to keep a streak going. If either person misses a day without sending a snap, the streak resets to zero. This encourages users to stay engaged and interact consistently.
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| Screenshot of Snapchat in dark mode. The chat is on the left and a short Spotlight video is playing on the right. |
Many people use Snapchat because of its fun and creative filters. Every day, they use these filters to take photos and make their pictures look better. It has been noticed that women use Snapchat more often than men.
2. What is Spotlight on Snapchat?
Spotlight on Snapchat is a public feed where users upload short, engaging videos (up to 60 seconds) to reach a broader audience. Unlike regular Snaps sent to friends. The platform’s algorithm promotes trending videos based on views, likes, and shares, giving creators a chance to go viral.
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| A screenshot of the Snapchat Spotlight feature and the Snapchat username of Mueen Asghar are visible below. |
Snapchat Spotlight videos are vertical, meaning they fit perfectly on your phone screen. It’s similar to other platforms like TikTok, Instagram Reels, and YouTube Shorts.
Spotlight is designed to showcase the best and most entertaining videos from users. Snapchat organizes these videos into a feed, so you can scroll through and watch different videos one after the other. It’s a fun way to see interesting and creative content on Snapchat.
Also Read: How to make money on Snapchat in Pakistan
3. Key Aspects Of Snapchat Spotlight
Snapchat Spotlight can make you famous quickly, but in a new way. Unlike TikTok or Instagram Reels, it’s not about followers, but about pure content quality.
- Fame without followers: Even if you have zero followers, your short video can still go viral if it’s catchy enough to appeal to an audience, Snapchat’s algorithm pushes the best content to millions of viewers!
- Spotlight Monetization Opportunities: Snapchat actually pays creators whose videos perform well! Some users have made thousands of dollars just by posting funny, creative, or trendy clips.
- Secret Viral Hacks: Snapchat Spotlight is like a jackpot for beginners, be sure to use trending music, captions, and filters to increase your short video’s chances of going viral!
- Performance Insights: Creators can see how their videos perform (views, likes, etc.) to improve their content over time.
4. New Snapchat Creator Monetization Rewards Program Requirements for 2025
Are you a regular creator on Snapchat? If yes, the Snapchat Monetization Program rewards you for the content you share.
- Starting February 1, 2025, Snapchat Spotlight has introduced stricter rules for users to qualify to earn money through their videos.
Creators who meet the eligibility criteria may receive an invitation. To join the program. If selected, Snapchat will notify you via email, so please ensure your account details are up to date.
To be eligible for Snapchat payments, you must adhere to these rules:
1. Audience & Engagement
Follower Count: Have at least 50,000+ followers.
Engagement Goals: In the last 28 days, achieve at least one of these:
- 10 million Snap views, or
- 1 million Spotlight views, or
- 12,000 hours of watch time.
ℹ️Higher engagement rates (likes, shares) lead to better earnings.
2. Consistency
- Post Frequency: Share at least 25 posts per month to stories or spotlight.
- Spotlight/Public Stories: Post to either Spotlight or Public Stories on at least 10 days out of the last 28.
3. Compliance
- Age Requirement: Be at least 18 years old or of legal age in your country.
- Content Standards: Create original, advertiser-friendly content that follows Snapchat's Community and Content Guidelines.
- Eligibility: Live in a country where Snapchat's monetization is supported.
- Terms: Follow Snapchat's Monetization and Creator Policies.
5. What Countries are Eligible for the Snapchat Monetization Reward Program
Snapchat helps creators make money through ads in stories, rewards for popular Spotlight videos, and prizes for creating stunning lenses. Check Snapchat's website for the latest list of countries where these programs are available.
Important Note: The Snapchat Spotlight Rewards program concluded on January 31, 2025. However, creators can still monetize their content through the new Snapchat Creator Monetization Program. This program offers updated criteria for earning revenue, potentially providing creators with even greater earning opportunities.{alertInfo}
6. How to Get Views On Snapchat Spotlight?
Getting views on Snapchat Spotlight requires a combination of creativity, strategy, and an understanding of the platform's algorithm.
1. Create Engaging and Original Content
Spotlight favors original content. Avoid reposting content from other platforms or using overdone trends.
- High-Quality Videos: Use good lighting, clear audio, and steady shots. Vertical videos (9:16 aspect ratio) work best.
- Short and Snappy: Keep your videos concise and engaging (7-15 seconds is ideal). Hook viewers in the first few seconds.
2. Follow the New Trends and Challenges
Follow trending sounds, filters, and challenges on Snapchat. Participating in trends can increase your visibility.
- Add a Twist: Put your unique spin on popular trends to stand out.
- Use Captions and Eye-Catchy Text: Add captions or text overlays to make your content more engaging and accessible, especially for viewers watching without sound.
3. Optimize your Videos According to the Snapchat Algorithm
The Spotlight algorithm prioritizes content that keeps viewers watching and interacting. Focus on creating content that encourages likes, shares, and replays.
- Post Consistently: Regularly upload content to increase your chances of being noticed.
- Be patient and persistent. Building a large following and meeting the requirements takes time and effort.
4. Use Relevant Hashtags In your Videos
Add trending or relevant hashtags to your Snap captions to help your content get more views.
5. Best Time to Post on Snapchat
Post when your target audience is most active. Experiment with different times to see what works best.
6. Engage with Your Audience
Respond to comments and messages to build a loyal following. The more engagement your content gets, the better it performs.
7. Avoid Violating Guidelines
Follow Snapchat’s community guidelines and Spotlight rules. Content that violates these rules won’t be promoted.
8. Experiment and Analyze
Try different types of content (funny, educational, inspirational, etc.) and analyze what resonates with your audience.
By combining these strategies and staying consistent, you can increase your chances of getting more views on Snapchat Spotlight.
7. Frequently Asked Questions(FAQ)
1. How much does Snapchat pay for 1000 views?
It's hard to give an exact amount because Snapchat earnings from views depend on many things, like:
- The type of content
- The audience type
- How many followers do they have?
- How much the audience interacts with ads or filters
Spotlight creators get paid daily for views and engagement (around $0.10-$0.30 per 1,000 views). The exact amount you earn can change depending on how popular Spotlight is and how much money Snapchat is setting aside for creators.
2. What Is The Best Time To Post On Snapchat?
The best time to post on Snapchat for the highest engagement is typically between 9 PM and 1 AM. However, posting after 7 PM ensures good user engagement. This aligns with when users are most active on the platform, often during their leisure or downtime in the evening. Keep in mind that audience behavior may vary depending on time zones and demographics, so experimenting with posting times can help optimize engagement further.
3. Does Snapchat pay in Pakistan?
Yes, Snapchat offers monetization opportunities to creators in Pakistan through its Creator Midroll Ads within Stories program. As of February 1, 2025, Snapchat has introduced a unified Monetization Program, allowing eligible creators to monetize both Stories and longer Spotlight videos.
4. Does Snapchat pay money for Daily Streaks?
No, Snapchat does not pay users to maintain daily Snap streaks. Snap Streaks are intended to encourage regular interactions between friends.
Snap Streaks are a fun way to stay connected with friends, and they do not provide any financial benefits. If you are interested in making money on Snapchat, you can read our full article about Snapchat.
Concluding Remarks 💭
Making money online is not as difficult as it seems. If you continue your work consistently and with hard work, whether it is YouTube or Snapchat, you will definitely succeed in it. First, remember that no platform will give you free money just like the ones we see in advertisements on social media today, where it is written that if you click on this link, you can earn so many dollars in a day. So if you are interested in such things, this article is not for you.
So if you really want to make money, then this article was for you, so we hope you have learned a lot from it. If you have any further questions, then you can ask us in the comment section, and we will definitely reply to you.
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